Coral & Hive― Handwoven Just-For-You Luxury Rugs

“My dream would be to see a shift in people buying consciously for their homes - special items that have soul and a story, that were made with love and talent. Sustainable heirloom items that make you slow down and unwind. I want clients to feel connected to the art of weaving and the beauty of that piece as it lives in their home.” ~ Jeannine Birch, Founder

To have a Coral & Hive rug underfoot is to ground yourself on a natural foundation. Each rug is a unique creation, lovingly crafted and touched by many hands. The making process involves the weaving together of many elements. From the ethical sourcing of local natural fibers, to artful design by the creative team in Cape Town and London, to our large wooden looms in South Africa and recently, also in India, where singing artisans spin and weave the final creations by hand, using skills that have been passed down through generations.

Our African fiber rugs are made using pure karakul wool and mohair, ethically sourced from sheep and goats that graze freely under the African sun. Karakul wool is beautifully textured and naturally coated in lanolin, making it organic and durable. Mohair is a silky, sumptuous fiber that is soft to the touch. We blend these fibers to create truly unique, textured living rugs.

Each Coral & Hive rug is made-to-order, ensuring that every piece is unique and personalized to the customer's specifications. From the choice of colors to the pattern and size, every detail is carefully considered and executed with precision and skill. Then, line-by-line, the wool is passed back and forth through the warp and the rug begins to take shape. When complete, the rug is knotted, finished, checked and wrapped up to travel to its forever home. Depending on the size, intricacy of the weave and fibre chosen, the rug can take 10-16 weeks to weave.

Learn more about this magnificent group of women and their custom creations in our kanju Journal, Karoo and Karakul Luxury Rug Collection.

Watch the Coral & Hive Brand Video Now.